Premia’s market share on the ice cream market reached 42%.

05.05.2011

According to the data of the research company AC Nielsen, Premia Foods continues as the leader of the Estonian ice cream market also in the I quarter of 2011. Its value market share on the Estonian market is 42%. As compared to the previous year, the market share of Premia has increased by 2% and today the market share of Premia exceeds the nearest competitor twice.

One of the reasons for the increase of the market share is the increasingly popular series of cone ice creams Eriti Rammus, but the top of the sales rankings also continue to feature Väike Tom, Põhjatäht and Vau.

“Naturally, we are very happy about the increase of the market share during winter and having to face the aggressive attack of private labels in the same However, we are especially happy about the fact that the top of the ranking on the market is crowned by the high-quality cream ice creams produced in Premia,” said chairman of the board of Premia Foods Kuldar Leis. “Competition on the ice cream market is ruthless and Estonian ice cream lovers immediately discard anything that tastes strange or is not suitable in taste. For years, Premia has focused on developing and promoting cream ice creams free of preservatives and trans- fatty acids and we can see that ice cream lovers have noticed, tasted and approved it. This gives us courage to continue on the chosen path and bring to the market novelties , which have been tuned to suit the taste of Estonian ice cream lovers,” he added.

Listed on NASDAQ OMX Tallinn Stock Exchange, AS Premia Foods produces ice cream for Estonia and all the Baltic countries in the modern ice cream factory located in Tallinn, which employs more than 200 persons. By today, the company’s  production history  dates back to 55 years, has grown to be the market leader in Estonia and the Baltics with annual production volume of 7000 tons. More than 80% of the product range of the company is cream ice creams and 2/3 of the ice cream manufactured in Tallinn is exported to Latvia, Lithuania and Finland. The best known trademarks of the company are Väike Tom, Eriti Rammus, Vana Toomas, Premia, Vau!, Põhjatäht, etc. Premia’s ice creams  do not contain preservatives or trans fatty acids.

Additional information:
Katre Kõvask
Premia Foods
Marketing director
T: 6 033 800
katre.kovask[A]premia.ee
www.premia.ee , www.premiafoods.eu