Strategy

 MISSION

We wish that the wide assortment of our products would bring joy to people and that people could rely on the quality of our products. We want Premia to be a benchmark of care, innovation and quality.

VISION

Premia Foods is the leading player engaged in production and sales of frozen and chilled food products in the Baltics, Scandinavia and North-West Russia region.

STRATEGIC OBJECTIVES

According to our strategy Premia Foods is aiming:
 To be among two leading brands in all our business segments;
 To hold yearly EBITDA margin at the level of at least 7%;
 To distribute up to 30% of the yearly net profit as dividends.
 

For the year 2012 Premia has set the following goals:
 Turnover growth of 6%, i.e. turnover of 93.5 million euro;
 The EBITDA from operations will increase by 10.6% amounting to 6.3 million euro;
 Profit before taxes will be 1.6 million euro.

Premia expects growth from all its business segments, continuing to focus on brand building and development of its own brands in all its target markets and taking full advantage of the additional efficiency gained from the reorganisation of the fish and ice cream production operations in 2011.

The amount of investments planned for 2012 is 2.1 million euro, approximately half of which is planned to be used in the fish business segment. This year’s investment plan focuses mainly on raising the efficiency of fish farming. The general need for capital expenditures is continuously lower than the yearly amortisation level.

STRENGHTS
 Objective-driven organizational development;
 Leading brands in each business segment;
 Broad geographical range and diversified product portfolio ensure sustainable development;
 Solid financial status of the company.

RISKS
 Rapid price growth of raw material and high volatility of prices;
 Significant increase of the proportion of private label products in all the target markets and the business segments;
 In the ice cream business segment – tightening competitive situation related to the introduction of the products of Unilever in the Baltic markets;
 In the fish business segment risks related to livestock.