Social responsibility

Premia as one of the major enterprises in Estonia is willing to bear its part of social responsibility. In order to express our care and responsibility we have chosen certain areas of activity, supporting which we wish to draw attention and raise the consciousness in respect the environment surrounding us.

1. Sportive lifestyle
By today, Premia has been the main sponsor for the ice arena bearing Premia’s name – Premia Ice Arena – for 11 years already. Ice arena, which is mainly built with the purpose of popularising figure skating and playing hockey among children and youth, has been a milestone for these fields of sport promoting sport lifestyle among the children already from early age and provide them with an additional opportunity of self-realisation.

For 5 years already Premia has supported well-known handball team Põlva Serviti being one of the major sponsors of the team. Supporting successful and developing team is part of Premia’s wish to promote sportive lifestyle and indicate that professional levels may be achieved irrespectively of the field of sport or the location of the sport’s club, wish and willingness to overcome oneself is what matters.

2. Culture
Every nation values its roots, inheritance and surrounding culture. In order for the local culture to be able to develop, it is important to interact with the world, look into lifestyles of other countries and discover what is valued and what are the dominant trends. Premia considers valuable to contribute into broadening of the mind of us all and therefore support in 2011 was provided into numerous culture projects.

The tradition of the National Singing and Dancing Festivals in Estonia is blooming and in the summer of 2011 Premia had once again the honour of being one of the main sponsors of the event. Supporting the singing and dancing festivals, especially the youth singing and dancing festivals has been one of the missions of Premia already more than 15 years as we deem it very important to preserve the Estonian national singing and dancing culture and promote it already among the children. In connection with the Youth Singing and Dancing Festival held in 2011 we launched new ice cream product named Vana Toomas, the recipe of which is origin from times when the first Youth Singing and Dancing Festival was held, and which as a symbol of Tallinn city suits well to represent that festival and the 2011 status of Tallinn as the Culture Capital of Europe.

Viljandi Folk, the most popular festival in Estonia introducing local and foreign folk music was held also in 2011 and Premia was also one of the main sponsors of that event. The music played at the festival and atmosphere thereof is something that indicates that countries and nations do not have actual boundaries. We are one family who through ancient and modern music and being together wishes to show communion and Premia’s opportunity to support such an idea is a privilege and compliment.

The opera music festival held in Kaunas is one of the greatest and most popular music events in Lithuania and Premia had the pleasure to support this magnificent event in 2011 and contribute to holding this great event. The festival held in open air is free of charge for its audience.

Cinema culture is also providing us with insight into the lives of world nations, different approaches of different authors to the happenings of life and often points out hot spots in this part of the world and over-seas. In 2011, Premia continued to support the subproject of the Black Nights Film Festival (PÖFF) Justfilm considering this to be an important opportunity to broaden the understanding of the world of children and youth with cinematheque films.

We continued the co-operation with the Roof Top Cinema offering a novelty open air cinema experience, which is also plays cinematheque films (both modern and historical) and has turned out to be very popular not only in Tallinn but all over Estonia throughout the summer.

3. Our environment
Human activities have left their marks on the nature and entire planet, there are multiple extinct bird and animal species, many are entered into the list of endangered species each year. Premia wishes to draw attention to species whose survival is important and by doing that emphasize the need to have a responsible attitude in respect of nature all over the world.

Due to the above, Premia continued the co-operation project with the Tallinn Zoo of being the godparent to snow leopard (Uncia uncia). By today this project has lasted over 8 years and the main goal of the project is to ensure good living conditions to these rear felines. Snow leopards are unique felids that live far in Middle-Asia and in the mountains of the Himalayas and play an important role in the local ecosystem. As at today the snow leopards are endangered species due to their valued fur and Premia wishes to draw attention to that endangered species by being a godparent to it and stand up for its survival. By doing that we can also help to keep up the ecosystem of the snow leopards’ habitant places.

We also continued our co-operation project with the dolphinarium located in Klaipeda. Being familiar with sea’s flora and fauna is important to children but also to grown-ups and dolphins being among most intelligent sea creatures turn up the volume of the message.